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Geely Exports Commercial Vehicles to South Korea

17. December 2019

In 1986 the company Zhejiang Geely Holding Group was established in China. In the first years their production focused on refrigerator parts, then later motorbikes. Before 1998 the first automobiles left the Geely production plant in Linhai, China.

Geely is a very successful automotive and motorbike producer with seven manufacturing locations in China. The manufacturing locations include Ningbo, Shanghai and Lanzhou. In 2016 Geely opened a commercial vehicle subsidiary Farizon Auto in Nanchong located in Sichuan province.
Geely/Farizon is hoping to extend their commercial vehicle marketing to foreign markets, with the South Korean market as their first venture outside of China. Geely chose two strategic partners: the international trade unit of Korean steel producer Posco and the electrified vehicle developer Curo Group Company. Posco International will function as sales agent in South Korea and be in charge of sales of specific models of Geely’s new energy vehicle range. The Curo Group will provide technical support for sales and services. Together they will develop the existing Farizon range of commercial vehicle models and adapt it to the Korean market and they will be responsible for making policies regarding importation, electric vehicle subsidy policies and local market segmentation.
This strategic overseas project is their first step of the expansion plan for Geely’s Farizon commercial vehicles brand.

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MPR Author

About the author: Julian Busch is founder and managing director of MPR China Certification GmbH
Publisher: MPR China Certification GmbH

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