Jaguar Land Rover plans to produce an electric vehicle in China9. August 2018
Tata Motors-led Jaguar Land Rover wants to benefit from the demand for electric vehicles in China and develop and produce a corresponding vehicle there. The E-Pace, already manufactured in China by the local partner Chery Automobile, is to be supplemented by the electrically driven I-Pace.
With other premium manufacturers such as Audi and Mercedes-Benz already developing or producing electric vehicles in China, Jaguar Land Rover is now also entering this market. Murray Dietsch, president of local joint venture Chery Automobile told the press, over the next three to five years the focus will be on the development of new energy vehicles. The government in China, as well as numerous cities, are promoting the introduction and development of emission-free and environmentally friendly vehicles to improve air quality and be less dependent on oil imports.
The Jaguar Land Rover brand reported sales increase of 23 percent in China last year, with a total of 146,000 vehicles. Only the American manufacturer Cadillac could beat JLR with a growth rate of 45 percent and 175,000 sold vehicles. Other rivals in the Chinese market for JLR are e.g. Tesla, Audi and Mercedes-Benz, which already have local production plants or are planning to build them up in the future.
The local joint venture Chery Jaguar Land Rover Automotive intends to test new models first on the Chinese market before they will be exported worldwide. The company plans derivatives and slightly modified versions of existing models as electric vehicles. Investments in research and development are to be further increased and Chery JLR is planning to introduce one new model in China every year for the next three to five years. In addition, the joint venture is working with battery maker CATL (Contemporary Amperex Technology) to develop new technologies and cost-cutting strategies to make the production of electric vehicles more economical.
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