General Motors plans to launch 15 new and redesigned car models in China27. February 2018
Through this new market offensive with the introduction of new models, GM is responding to the demands of customers in China for vehicles such as SUVs, minivans and luxury vehicles. With this move, GM is planning to further increase its sales and market share in China. According to the Association of Automobile Manufacturers in China, nationwide sales of vehicles of all manufacturers increased by 3 percent in 2017 to 28.88 million vehicles sold.
GM’s joint ventures in China sold a total of 4.04 million vehicles, an increase of 4.4 percent over the previous year, which is slightly above the Chinese average.
The GM group also announced that a significant 20 new electric vehicles launched worldwide by 2023 are also expected to be sold in China. GM also plans to introduce its “Super Cruise” assistance system in China as a trend towards self-driving and autonomous vehicles.
GM is acting as a joint venture in China under the name “Shanghai General Motors”, or SAIC-GM, where it distributes the Chevrolet, Buick and Cadillac brands on mainland China. According to GM, China has been the Group’s largest market for 6 consecutive years.
In 2017, SAIC-GM also began exporting China-built vehicles to South America and Southeast Asia. Also last year, the export of the models Buick Envision and the Cadillac CT6 plug-in hybrid to the USA began. However, exports are still a small part of GM’s total production in China.
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