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Chinese brand Xiaomi overtakes Apple in smartwatch market

4. November 2021

Chinese tech giant Xiaomi overtook Apple in global smartwatch shipments in the second quarter of 2021, industry sources report. According to the report, Xiaomi took the top spot in the segment with 8 million products shipped and a market share of nearly 20 per cent. This was shown by data from the market researchers at Canalys. According to the figures, however, Apple is only just behind with 7.9 million products, while Huawei is in third place with 3.7 million products. The early market launch of the Mi Band 6 enabled Xiaomi to secure important market shares. The new smartwatch has numerous advantages over its predecessor, according to Canalys analyst Cynthia Chen. An equally quick response to the growing market with the launch of entry-level smartwatches secured Xiaomi a gain of 1.3 million items in the second quarter of 2021. Globally, smartwatch shipments grew 5.6 per cent to 40.9 million in the second quarter of 2021. The production of smartwatches depends on the import of parts and components. For the Chinese market, the majority of such goods require CCC certification in order to be imported and used.


Xiaomi (officially Xiaomi Tech) was founded by Lei Jun in 2010 and is now one of the top three smartphone manufacturers in the world. In addition, the company also produces smartwatches, notebooks, vacuum robots and lifestyle products. Xiaomi also has a stake in Ninebot, which bought the American company Segway in 2015. In March, Xiaomi announced that it would invest 10 billion US dollars in electric vehicles over the next ten years. More recently, in August 2021 it bought Deepmotion, a self-driving vehicle company, for US$77 million. Revenues last reported in 2020 were $43.36 billion, with after-tax profits of $3.11 billion.

Electronic items and their components, such as smartwatches or smartphones, must be awarded a CCC certificate in order for the products to be exported to China or manufactured locally. The CCC certificate was introduced in 2002 and is comparable to the European CE marking. If you need CCC certification in the electronics sector, China Certification is an excellent partner for you. We have been advising leading suppliers and manufacturers on their CCC certifications for years.

For more information on how CCC certification, the CCC Self-Declaration and voluntary CCAP or CQC certification may affect your company, or for more information about CCC certification in general, the process, and the associated costs, please visit our website and our News Section where you will find current updates twice a week.

Please do not hesitate to contact us for further details and consultation. You can contact us via e-mail, or call us (UK: +44 2071931135, Rest of Europe: +49 69 2713769150, US: +1 773 654-2673).
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You can also check out our free CCC-Brochure, which can be downloaded right here as a PDF file or you consult our book (in English) “A Brief Guide to CCC: China Compulsory Certification”, which can be found directly here on Amazon.

Here you can download our brochure about the CCC Self-Declaration.

Here you can download our brochure about the voluntary CCAP or CQC certification.

MPR Author

About the author: Julian Busch is founder and managing director of MPR China Certification GmbH
Publisher: MPR China Certification GmbH

Tel.: +49 69 271 37 69 150