CCC: China Remains the Largest Growth Market for Premium Auto Manufacturers27. May 2016
The year 2015 was extremely profitable for the premium auto manufacturers Mercedes, Audi and BMW. All of them were able to post record-breaking sales figures. The market share of the three OEMs is comparatively equally distributed. However, Mercedes managed to generate a revenue-growth of 13.4 % from the previous year. The Chinese automobile market has become increasingly more important for the premium manufacturers. No other market shows the kind of growth that is found in the Chinese market.
Currently, Mercedes’ focus is on the E-series which was one of the main growth drivers in the recent years. Audi lately has concentrated on their SUV series, which generated the highest growth in the last years. However, Audi’s flagship vehicle is still the A6 which has been the top selling business limousine for years. BMW has concentrated their efforts on new products, such as the recently introduced the BMW X1 long version.
All of the premium manufacturers recognized that the Chinese market still has huge un-tapped potential. The extension of their dealer network has been the focus of all of these premium manufacturers. Mercedes currently has 500 dealers and Audi plans is to reach 500 dealers by 2017. BMW has been working over the last years to meet the demand for more dealers as well. They are currently on pace with both Mercedes and Audi.
The huge potential of the Chinese automobile market, not only strengthen the OEMs but also the automotive supplier network as well. Many different types of automotive parts produced by suppliers are required to have CCC certification. It is important to check if CCC is needed to avoid problems.
For more Information about CCC certification, the certification process and the costs associated with CCC certification please check our website. For more detailed information, please download our free booklet “CCC Made Easy” here. You may also consider our book “A Brief Guide to CCC: China Compulsory Certification”, which can be ordered directly on Amazon here.
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