Taiwan’s Consumers like foreign electronic goods14. December 2017
There is an upward trend and increased demand for more efficient home and smart home appliances. The increase in demand and subsequent increase in competition has meant that foreign appliance makers have adopted far more aggressive marketing models.
In Taiwan, the home appliance market has not moved much recently. In fact, only a slight increase of the $1.7 billion sales revenues made in 2016 is expected. However, the increase in demand is pushing up the import value, which is expected to rise by an estimated $80 million in 2017. This is in part thought to be a result of temperatures reaching a record-high, hence leading to an increase in demand for cooling units.
As of 2017, China and Japan, followed by Thailand, Germany and South Korea, are currently the most important supplier countries for white goods.
This can be widely attributed to the current relative strength of the economy in Taiwan, making imports far cheaper. The introduction of the more aggressive marketing models also plays a significant role. Notable foreign brands such as the German BSH Home Appliances, Sharp from Japan and LG Electronics from Taiwan are expanding their range of smart household appliances as well as on sales channels.
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