Rising sales of luxury vehicles despite pandemic5. November 2020
Dealers of luxury vehicles were able to sell 277,000 cars in April this year, an increase of 11 percent compared to last year. This is according to figures from the Chinese Automobile Dealers Association. Regular car dealers, on the other hand, suffered losses of 10.5 percent and sold 1.48 million vehicles in the same period. Luxury vehicles accounted for around 19 percent of total new car sales in April, an increase of 3.6 percent over the previous year. Despite the recovery in April, the market for luxury vehicles in China has shrunk by 16.4 percent so far this year, with 795,000 vehicles sold in the first four months. According to the Association, the sluggish business is caused by the effects of the pandemic.
The automakers therefore offered dealers numerous support measures such as loans, bonuses and vehicles for the showroom, for which the dealers were granted a payment extension. Audi provided A6L and Q5L series models and paid a subsidy of 3,000 yuan (US$420) to sales staff. BMW pays dealers higher commissions for the sale of top models from March to May. In general, limousines were in greater demand than SUVs in April, with market shares of 52 and 46 percent respectively. A spokesman for the Chinese Automobile Dealers Association said that most manufacturers would maintain their support strategies until the end of May.
The association also provided details of sales figures of the individual manufacturers. Mercedes-Benz sold a total of 62,000 vehicles in April, an increase of 4.7 percent. BMW reported 67,000 and an increase of 9.4 percent, and Audi 61,500 and an increase of about 30 percent. Sports car manufacturer Porsche sold 8,767 cars in April, an increase of 24 percent. At the American electric vehicle manufacturer Tesla, 4,255 cars left the showrooms with a strong increase of 121 percent. The percentage figures all refer to the same month of the previous year compared to April 2020. China offers solid conditions for manufacturers of luxury vehicles. If you need CCC certification in the automotive sector, China Certification is an excellent partner for you. For several years MPR China Certification GmbH has been entrusted with large CCC projects of the vehicle manufacturers Lotus, Tesla and Bugatti. We develop your CCC strategy for the approval of your vehicle models for the Chinese market.
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