New model of Ford Explorer unveiled at auto show in Beijing12. June 2018
The Ford Explorer is the prelude to a new model offensive in China. By the year 2021, they will expand their sales and dealer network in the now most important global sales market. It is scheduled to double of the model range provided with cars, SUVs, electric cars and commercial vehicles.
Ford can look back on many years of successful cooperation with its joint venture Changan Ford. Formerly established with Ford and Mazda for the Chinese market, they have focused on partnering with Ford following the split of the two brands. Changan Ford operates a factory in Hangzhou Province and five others in Chongqing. Another joint venture in China by Ford and Changan is Jiangling Motors. Together they operate a Ford production site in Jiangxi province. Here the SUVs sold under the name “Landwind” are manufactured.
The premiere of the new Ford Explorer in Beijing is in a spirit of optimism for foreign carmakers producing in China. Recently, Chinese President Xi Jinping announced that he would open the car market to foreign companies and investors, gradually phasing out the old restriction of a 50 percent stake with a Chinese partner. However, Changang Ford chairman Nigel Harris said that they would continue to work together in good partnership. There will be no adjustments to the ownership structure of Changang Ford and Jiangling Motor even after the announcement. The already successful merging and networking of the companies involved could offer customers a wider choice of models and better service. In June 2017, Ford also announced intentions to change its production plans for the new Ford Focus from Mexico to China.
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