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New car manufacturer for electric vehicles founded

3. December 2020

The new company, Zhiji Motor, will be located in the Zhangjiang High-Tech Park in Pudong and raised more than $1.52 billion from investors in its first round of financing. Zhiji Motor focuses on technological innovation and its application and will also introduce a new business model. Plans include integrating and leveraging SAIC Motor’s resources in research and development, production and marketing. SAIC Motor and the local government of Pudong also signed a strategic agreement to support Zhiji Motor’s business operations and strengthen the production of electric vehicles in the Shanghai area.



Zhiji Motor will enjoy the benefits of Zhangjiang’s high-tech park such as high-tech clusters, as well as artificial intelligence and computer chip companies and research institutes. Alibaba’s contribution will be their experience at Big Data, the use of the in-house Alibaba DAMO Academy and the provision of services from the Alibaba cloud. Zhiji Motor will present a range of luxury electric vehicles designed to meet the needs of customers and provide a completely new experience. Among other things, new human-machine interfaces (HMI) and assistance systems for autonomous driving will be incorporated into the new vehicles. In addition, SAIC Motor’s software will be used to make rapid progress in the development of the vehicles. Zhiji’s future vehicles will have an acceleration from 0 to 100 km/h in less than 4 seconds and will be contactless rechargeable. The company plans to present the first models at events in Shanghai, London and the USA in January. It also plans to establish a research institute for mobility.

Competition and rivalry in the Chinese automotive market is becoming increasingly fierce, and the major traditional car manufacturers have therefore created their own brands for vehicles with alternative drive systems. Dongfeng Motor has introduced Yoyah, a new premium brand for electric vehicles, BAIC has spun off the Arcfox brand, and Geely has founded its own brand for electric vehicles with Geometry. Sales figures in China of so-called “new energy” vehicles have increased by 105 percent year-on-year to 160,000 in October 2020, the fourth consecutive month of growth in this segment. Chinese requirements are particularly high in the area of CCC certification of automotive parts and vehicles. The certification of a complete vehicle is a complex project that requires professional support in all phases. For several years MPR China Certification GmbH has been entrusted with large CCC projects of the vehicle manufacturers Lotus, Tesla and Bugatti. We develop your CCC strategy for the approval of your vehicle models for the Chinese market.

For more information on how CCC certification, the CCC Self-Declaration and voluntary CCAP or CQC certification may affect your company, or for more information about CCC certification in general, the process, and the associated costs, please visit our website and our News Section where you will find current updates twice a week.

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MPR Author

About the author: Julian Busch is founder and managing director of MPR China Certification GmbH
Publisher: MPR China Certification GmbH

Tel.: +49 69 271 37 69 150