Mercedes continues to be market leader for premium vehicles in China14. November 2019
All three major automobile manufacturers from Germany in the premium vehicle segment were able to defy the subdued mood on the market for new vehicles in China and report good sales figures. Mercedes-Benz continues to be number one ahead of BMW and Audi, and the brand with the star increased its sales figures in August by 13 percent year-on-year to 60,134 vehicles. Audi increased its sales by 2 percent to 58,850 units and BMW by 9 percent to 56,242. Mercedes also leads in the total sales figures for the past eight months of the current year. It delivered 464,226 vehicles, an increase of 4.1 percent compared to the same period last year. BMW was able to increase its sales by a remarkable 16 percent to a total of 442,642 units, while Audi also recorded an increase of 2.4 percent to 427,447 units.
Mercedes plans to further expand its leading role over its two main competitors in China. This is to be achieved by rapidly expanding of the models offered from local production. This year, the Group is building its first all-electric vehicle, the first AMG model and another crossover SUV with a combustion engine in cooperation with its joint venture BAIC Motor. The three new models are the electric EQC SUV, the long version of the AMG A35 and the GLB Crossover. In his joint venture Mercedes builds the GLA and GLC Crossover SUVs as well as the long versions of the A-, C- and E-Class sedans. Local production enables foreign automobile manufacturers such as Mercedes-Benz to avoid import duties and better adapt their vehicles to the preferences of Chinese customers. The Chinese market remains very attractive for automotive suppliers.
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|Author: Julian Busch
Publisher: MPR China Certification GmbH
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