MPR Kontakt Icon
Choose language
MPR Suche
MPR Close

Chinese luxury car market continues to grow

7. May 2019

Despite a generally weaker development of the Chinese car market, the segment of premium and luxury vehicles continues to grow. Consumer confidence remains at a high level and incomes continue to rise, tripling to 23 million households with more than $34,000 in monthly income by 2020. Due to the high demand, the most important manufacturers of luxury vehicles reported positive sales figures last November. Carlos Gomes, Chief Executive Officer of PSA Group China and Southeast Asia, said in an interview that despite a 2 percent decline in the overall Chinese car market, luxury vehicles continue to grow by 15 percent.

luxury vehicles China

According to a report by the Chinese Automobile Manufacturers Association, overall sales fell 1.7 percent while luxury sedans grew 18.8 percent and premium SUVs 3.5 percent. Calculated in total units, in the price segment over 300,000 yuan (US $44,000) about 1.16 million vehicles were sold last year. All major manufacturers of luxury vehicles, including Mercedes-Benz, BMW and Audi, reported positive figures in November.

Mercedes-Benz sold around 603,000 vehicles in the period from January to November 2018 and achieved growth of 11.7 percent. In a press statement last November, the German car manufacturer announced that together with its brand Smart, it is the first premium manufacturer in China to deliver more than 600,000 units in one year. BMW also grew at a double-digit rate, selling 577,000 vehicles in the first 11 months and achieving growth of 6.4 percent over the previous year. The Ingolstadt car maker Audi, which is part of the VW Group, was able to increase its sales by 13 percent. Particularly successful was the model A4L, a long version of the Limousine, which was developed specifically for China. In addition, Audi is planning a brand offensive with more than 10 new models by 2022, including the electric vehicle Audi Q2L e-tron, which will be offered exclusively on the Chinese market from 2019. You want to benefit from the growth in the premium automotive segment and export your products to China? You need the compulsory  China Compulsory Certification (CCC), for which we would be pleased to advise you.

For more information on how CCC certification may affect your company, or for more information about CCC certification in general, the process, and the associated costs, please visit our website and our News Section where you will find current updates twice a week.

Please do not hesitate to contact us for further details and consultation. You can contact us via e-mail, or call us (UK: +44 2071931135, Rest of Europe: +49 69 2713769150, US: +1 773 654-2673).

You can also check out our free CCC-Brochure, which can be downloaded right here as a PDF file or you consult our book (in English) “A Brief Guide to CCC: China Compulsory Certification”, which can be found directly here on Amazon.

MPR Author

About the author: Julian Busch is founder and Managing Director of MPR China Certification GmbH
Publisher: MPR China Certification GmbH

Tel.: +49 69 271 37 69 150