China’s importance to Audi as a sales market and production facility is steadily rising24. April 2018
The Ingolstadt-based company headquarters recently reported good news about the business in China. In addition to record sales in 2017, the largest number of Audis was sold in China with around 600,000 vehicles. The majority of it, 545,000 units, was also produced there and only a small number was imported. This shows the significance of China for Audi as a sales market and production facilities. Therefore, it was announced now, along with the existing joint venture FAW-Volkswagen to present 16 new models this year for the Chinese market, of which four have an electric drive. The range includes among others a long version of the A8 and Q5 as well as a world premiere the luxury SUV Audi Q8.
The stronger focus on SUVs is part of Audi’s new China strategy. Already every second new car sold in China and North America is an SUV, with an upward trend. Audi would like to profit from this and get a share of 50 percent in the SUV market. CEO Stadler announced that in the coming years, seven out of 10 new Audi SUV models in China will be produced by the local partner FAW. As part of this announcement, Audi’s 30th anniversary in the Chinese market was also celebrated. “We are proud to be the first premium-class car manufacturer who has gained a foothold in China at this time”, says Stadler. With the regional development and production, the traditional German manufacturer can better adapt to the local circumstances and needs of the customers. The number of models produced by Audi partner FAW is set to double over the next five years.
Audi has a majority of its vehicle models and components certified with the CCC certificate (China Compulsory Certificate). The MPR China Certification GmbH was also able to provide active support through various consulting engagements.
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