China Remains the Most Important Growth and Sales Market for German Automotive Manufacturers23. November 2016
China has been the most important market for German automotive manufacturers. As early as 2009, China replaced the US as the world’s largest automotive market. In the same year, China became the world’s largest automotive producer. Although 2015 saw a slump in sales in the automotive sector, 24.8 million of the 80 million vehicles sold worldwide were sold in China. For German automobile manufacturers, 2015 sales were slower in China. In an effort to counter the slowed sales, the Chinese government responded with tax incentives for domestic manufacturers. 2015 was the first time German automobile manufacturers experienced a decline in sales. Only Mercedes-Benz was able to record a sales growth of 29 percent.
Despite disappointing sales in 2015, China remains the most important growth market for German automotive manufacturers. With more than 20 million vehicles sold annually, the Chinese market is more than seven times the size of the German market. Other markets with enormous sales potential such as India are far behind China due to factors such as the low spending power. Russia and Brazil also have enormous potential, but automobile markets in the two countries have fallen sharply due to economic crisis in those countries.
The growth of the Chinese automotive market is expected to be 5.2 percent in 2016 and 4.5 percent in 2017. Regardless, growth rates of around 5 percent are enormous in such a mature market. The Chinese automotive market will continue to be the most important growth and sales market for German automotive manufacturers for the foreseeable future. This means that the Chinese market is also increasingly important for all automotive suppliers. The basis for the export and distribution of many automotive components in China is the CCC certification.
China Certification Corporation offers CCC Certification for Automotive Suppliers and Manufacturers. For manufacturers, we offer CCC Certifications and the Complete Type Approvals (including emission and fuel consumption test) to enable sales of vehicles into the Chinese market.
For detailed information, please download our free booklet “CCC Made Easy” here. You may also consider our book “A Brief Guide to CCC: China Compulsory Certification” which can be ordered directly on Amazon here.
Please do not hesitate to contact us by phone (UK: +44 2071931135, US: +1 773 654-2673, GER: +49-69-2713769150) or email us with any questions you may have.