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China invests in foreign sound technology

14. February 2019

The Finnish company Flexsound Augmented Audio is now working with the Beijing start-up COMB+. The two companies signed an agreement for an investment by the Chinese partner as well as a joint development and marketing in China. The products and technology of Flexsound Augmented Audio enable the user to feel the sound effects as well as music. Patented applications already exist for movie theaters and vehicles, as well as a home-use product, the HUMU Augmented Audio Cushion, a kind of cushion for creating sound effects while watching TV, playing computer and listening to music.

The start-up COMB+ from Beijing deals with the promotion of international business start-ups, for which they see a high potential for the Chinese market. Furthermore, COMB + offers services such as finding suitable local partners in development, marketing and financing. COMB+ has chosen Flexsound as a partner because of its outstanding technology and the high potential for growth in the Chinese market.


China sound technology


As another foreign company in the field of audio technology, Fraunhofer IIS (Institute for Integrated Circuits) was able to gain a foothold in China. The encoding process developed by Fraunhofer IIS was selected by the Chinese commission “AVS 3D Audio Task Group” as standard for the 3D sound output for the upcoming broadcast of the Chinese 4K UHD television. IIS has proposed its MPEG-H TV audio system in line with the requirements of the upcoming next generation Broadcasting Audio Standard in China to meet the demand of the Chinese market for a convincing and high-quality audio output.

China is considered as one of the emerging markets in the music industry and can record huge growth rates. 2017 was one of the most successful years in the Chinese music industry, according to the statistics of the music association IFPI, China was able to rise for the first time in the top 10 of the world sold recordings and marketing rights. The largest share in China is provided by streaming services from Tencent or NetEase. According to experts, the boom can benefit many industries. This ranges from the actual music industry to infrastructure for data storage and streaming, devices such as smartphones and their corresponding output devices such as headphones and speakers. Many audio-products must bear the logo of the CCC certification (China Compulsory Certification) and be certified accordingly before they can be offered on the market. We are glad to advise you regarding the CCC certification.

For more information on how CCC certification may affect your company, or for more information about CCC certification in general, the process, and the associated costs, please visit our website and our News Section where you will find current updates twice a week.

Please do not hesitate to contact us for further details and consultation. You can contact us via e-mail, or call us (UK: +44 2071931135, Rest of Europe: +49 69 2713769150, US: +1 773 654-2673).

You can also check out our free CCC-Brochure, which can be downloaded right here as a PDF file or you consult our book (in English) “A Brief Guide to CCC: China Compulsory Certification”, which can be found directly hier on Amazon.

MPR Author

About the author: Julian Busch is founder and managing director of MPR China Certification GmbH
Publisher: MPR China Certification GmbH

Tel.: +49 69 271 37 69 150