China’s trends for cars are shifting in different directions
Despite BMW’s declining sales in some of the typically larger car sales markets, like the USA, which saw an overall sales drop of 11%, figures released in May saw BMW’s sales increase in China by an impressive 27% – the equivalent of 51,000 car sales.
Subsequently, BMW saw more sales in China than several of its main national competitors, including Mercedes and Audi. Though Daimler still has the largest share of sales in the luxury car market of all the German car manufacturers, and are growing at a faster rate.
BMW reported particularly high sales in both the luxury electric SUV ranges, like the X1 model, and smaller vehicles like the BMW 1-Series. X1 sales were particularly impressive, with a sales increase of between 5-7% from the previous year. Suggesting a rising trend in two of BMW’s key markets – economic vehicles, and luxury vehicles.
Given China’s push to increase the overall number of e-vehicles on the road, BMW’s increased e-vehicle and plug-in hybrid sales are significant. In fact, since January, BMW has doubled their sales on these types of vehicles.
China’s green policy and the increase in sales, suggests a continual upward future sales trend.
To approve a vehicle for the Chinese market, the OEM must do a complete car homologation. All interior trimming parts, and several of the other automotive parts are subject to the mandatory CCC product certification.
For more information about CCC certification in general, the process and the associated costs, please visit our website and our News Section where you will find current updates twice a week.
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